10% off first purchase. Coupon code hellogen

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DOOREKAN X gen is a limited collaboration built around bold graphics, sharp statements and everyday pieces with attitude. The collection brings together DOOREKAN’s visual language and gen’s approach to clothing, creating pieces designed to be worn, noticed and remembered.

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Cap – DOOREKAN GEN! Cap – DOOREKAN GEN!
Cap – DOOREKAN GEN!
1 color 6.500 AMD
T-Shirt – DOOREKAN GEN! T-Shirt – DOOREKAN GEN!
T-Shirt – DOOREKAN GEN!
2 colors 9.900 AMD
Cap – Read Me Later Cap – Read Me Later
Cap – Read Me Later
1 color 6.500 AMD

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New in the gen store: fresh everyday pieces just landed

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T-Shirt – Our Unforgettable Love T-Shirt – Our Unforgettable Love
T-Shirt – Our Unforgettable Love
1 color 9.900 AMD
T-Shirt – Hello? Who ordered chaos? T-Shirt – Hello? Who ordered chaos?
T-Shirt – Hello? Who ordered chaos?
1 color 9.900 AMD
T-Shirt – Colors of the country T-Shirt – Colors of the country
T-Shirt – Colors of the country
1 color 9.900 AMD
T-Shirt – Hello? Is this reality? T-Shirt – Hello? Is this reality?
T-Shirt – Hello? Is this reality?
1 color 9.900 AMD

Rooted in Nature. Made in Armenia.

gen is Armenia’s first and only 100% eco-friendly clothing brand — created with respect for nature, designed for a cleaner future, and made to feel good on you and the planet.

Brand Story

gen T-shirts: everyday pieces for every mood

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T-Shirt – DOOREKAN GEN! T-Shirt – DOOREKAN GEN!
T-Shirt – DOOREKAN GEN!
2 colors 9.900 AMD
T-Shirt – Read Me Later T-Shirt – Read Me Later
T-Shirt – Read Me Later
1 color 9.900 AMD
T-Shirt – DOOREKAN HOPE T-Shirt – DOOREKAN HOPE
T-Shirt – DOOREKAN HOPE
1 color 9.900 AMD
T-Shirt – DOOREKAN GEN! T-Shirt – DOOREKAN GEN!
T-Shirt – DOOREKAN GEN!
2 colors 9.900 AMD
Made for summer days

Made for summer days

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